WHEN GOOD STUFF FEELS GREAT
Lotions, creams, serums and gels are all part of the everyday skincare regime of women – but the care of intimate skin gets overlooked.
Femfresh wanted to change this, so we created a bold, bright, fun and non-apologetic campaign to make women think differently about how they’re loving the most delicate part of their body.
Alongside this we worked with top fashion photographer, PEROU to create a series of print ads.
The campaign got almost 5 million women talking and sales of products shot up.
After the success of the previous campaign, Femfresh wanted to build on the brand love we’d created, whilst establishing the the simple insight ‘you just feel different when using it’.
We created this 20” digital ad that visualised the feeling you get from using Femfresh.
Careful not to over claim we leveraged this small change to your routine, which makes a small but positive difference to the way you feel.