When trying for a baby, and during pregnancy, making sure your body is fully stocked with all the nutrients it needs is high priority for women.
Pregnancy supplement brand, Proceive, developed their trimester specific supplements using tailored ingredients for each trimester.
Although a far superior product, Proceive’s direct competitor was the Goliath, Pregnacare. With a huge 30 year history and established worldwide popularity.
Collaborating with Mellor&Smith, we conceived ’Trying to Tri’ing’ & ‘Crave the Best for Your Baby’. A two part campaign which connected with women at every stage of their journey to and during motherhood.
‘Trying to Tri’ing’ - a clever play on the word ‘try’ and ‘tri’ to promote Proceive’s conception product.
And ‘Crave the Best for Your Baby’ an eye-catching campaign that effectively positioned Proceive as the go-to choice for expecting mothers seeking the best for their babies at each stage of their pregnancy.
The result? A strong relationship with Boots, including securing their highly sought-after '3for2' offer AND a nappy-bin-load of product sales – a 35% uplift in sales at Boots and Holland & Barrett to be exact.
