When Alpro Cinnamon Roll blew up on TikTok, the internet went wild. Overnight, Alpro had a viral hit and a massive media opportunity to keep the hype alive.

I jumped in alongside the brand’s agency partners to turn one trending moment into a full London takeover.

The idea? Build a campaign around the fear of missing out (again).

First, remind Alpro’s loyal fans why they fell in love with Cinnamon Roll in the first place.
Then, invite a whole new crowd to join in.
All while juggling tight print deadlines and big ambitions.

When Alpro Cinnamon Roll blew up on TikTok, the internet went wild. Overnight, Alpro had a viral hit and a massive media opportunity to keep the hype alive.

THE FOAM-O IS REAL

THE FOAM-O IS REAL

The result: a campaign designed to deliver both awareness and desire.
Because when it comes to Alpro’s latest drop, the foam-o is real.

Lisa Henwood

When Alpro Cinnamon Roll blew up on TikTok, the internet went wild. Overnight, Alpro had a viral hit and a massive media opportunity to keep the hype alive.

THE FOAM-O IS REAL

THE FOAM-O IS REAL THE FOAM-O IS REAL

The result: a campaign designed to deliver both awareness and desire.Because when it comes to Alpro’s latest drop, the foam-o is real.

REVIVAL OF STYLE

Lisa Henwood

THE FOAM-O IS REAL

The result: a campaign designed to deliver both awareness and desire.
Because when it comes to Alpro’s latest drop, the foam-o is real.