When Alpro Cinnamon Roll blew up on TikTok, the internet went wild. Overnight, Alpro had a viral hit and a massive media opportunity to keep the hype alive.
I jumped in alongside the brand’s agency partners to turn one trending moment into a full London takeover.
The idea? Build a campaign around the fear of missing out (again).
First, remind Alpro’s loyal fans why they fell in love with Cinnamon Roll in the first place.
Then, invite a whole new crowd to join in.
All while juggling tight print deadlines and big ambitions.
THE FOAM-O IS REAL
THE FOAM-O IS REAL
The result: a campaign designed to deliver both awareness and desire.
Because when it comes to Alpro’s latest drop, the foam-o is real.
