Adding a pinch of personality, a hint of humour and a dollop of delight to all things Gousto.
Delicious dinners, we all crave them, but sometimes – in between overrun meetings, picking up the kids and not to mention having some sort of social life – there just isn’t enough time to cook a slap-up dish. Well, Gousto is the answer. Or so I found out whilst working with them to serve up a new tone of voice and help launch their first ATL campaign ‘Unbox possibility’.
What started off as helping Gousto master their copy on a few social posts, turned into 6 months crafting scrumptious words as their head of copy. Working closely with their team of talented designers, I produced everything from establishing their new tone of voice and implementing this across messaging guides, welcome booklets, landing pages, acquisition & retention emails, paid social posts, blog posts, promo ads, as well as creating content to support their ATL campaign and the world’s first Chef-less Restaurant PR activity.
Slicing and dicing the new tone of voice but the proof is always in the pudding.
Tuck into a tasty blog
9 Easy & Authentic Recipes That Capture The Flavours Of India
India – most loved for its rich culture, beautiful bursts of colour and of course, its aromatic, hot, creamy, magnificently delicious food. From the complex layers of herbs and spices to the doughy fragrant naans, every mouthful of every dish is filled with exciting twists and turns – you don’t just enjoy the Indian cuisine, you experience it and all the culture of its heritage.
13 Not-So-Spooky Ways To Use A Pumpkin
Did you know that a whopping 18,000 tonnes of pumpkin go to waste every Halloween in the UK? That’s the same weight as 1,500 double-decker buses. Pretty frightening, right!
This year, we want to show that a pumpkin isn’t just for Halloween – not only are they delicious in a wide range of recipes, but they can also be used for other non-foodie things, from face masks to plant pots.