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Unbox possibility

Delicious dinners, we all crave them, but sometimes – in between overrun meetings, picking up the kids and not to mention having some sort of social life – there just isn’t enough time to cook a slap-up dish. Well, Gousto is the answer. Or so I found out whilst working with them to serve up a new tone of voice and help launch their first ATL campaign ‘Unbox possibility’.

What started off as helping Gousto master their copy on a few social posts, turned into 6 months crafting scrumptious words as their senior copywriter. Working closely with their team of talented designers, I produced everything from messaging guides, welcome booklets, landing pages, acquisition & retention emails, paid social posts, blog posts, promo ads, as well as creating content to support their ATL campaign and the world’s first Chef-less Restaurant PR activity.

Intro page of Gousto’s new Welcome Booklet.

Intro page of Gousto’s new Welcome Booklet.

02 promotion

02 promotion

Blog piece for Gousto’s new Taste of India range. Click to read the full article.

Blog piece for Gousto’s new Taste of India range. Click to read the full article.

Blog piece for Halloween. Click to read the full article.

Blog piece for Halloween. Click to read the full article.