Delicious dinners, we all crave them, but sometimes – in between overrun meetings, picking up the kids and not to mention having some sort of social life – there just isn’t enough time to cook a slap-up dish. Well, Gousto is the answer. Or so I found out whilst working with them to serve up a new tone of voice and help launch their first ATL campaign ‘Unbox possibility’.
What started off as helping Gousto master their copy on a few social posts, turned into 6 months crafting scrumptious words as their senior copywriter. Working closely with their team of talented designers, I produced everything from messaging guides, welcome booklets, landing pages, acquisition & retention emails, paid social posts, blog posts, promo ads, as well as creating content to support their ATL campaign and the world’s first Chef-less Restaurant PR activity.